2013-07-15 • Nelson is in to inspire Portugal
After two years outside of the tracks, Nelson is the protagonist of a campaign to inspire and motivate his home country, Portugal. The campaign starts today in the Portuguese media, until the next 18th August, when he will compete at Moscow, during World Championships.
“Nelson inspires Portugal” is the name of the campaign with two different goals: to mark the return to the competitions and to pull the power of the Portuguese people.
Nelson Évora wants to inspire the Portuguese people, using his results to transfer a hope message: “After two years I am back in my best. Portugal needs my experience of my last two years to back to the top”.
This campaign will spread into the Portuguese media a lot of contents with different formats (written, video and television). We are grateful to Radio Renascença, Record, Destak, SIC Esperança, Sapo.pt and Cinemas City.